This semester was difficult. I faced many obstacles personally and academically; however, I firmly believe the campaign experience has been an asset to my collegiate career and will be an advantage for my future. Looking back at the last 12 weeks, I am pleasantly surprised at what has been accomplished.
Working with 6+ Solutions often reminds of the importance of team work. Any campaign group can attest that we are only as strong as our weakest link and that without cooperation and collaboration the large-scale project would not be possible.
Every person in MC 4005 has (hopefully) written press releases, created brochures, developed strategic social media plans, planned and executed events. Considering our past experience, I believe that MC 4005 is less about what you produce for a client and, instead, is about working with a real client and dealing with real problems that occur in the public relations world every day. Completing a strong campaign requires all six participants to set common goals and develop plans to reach these goals. Personally, I feel that 6+ Solutions exemplifies a group who is willing to refocus on the established goals and brainstorm and evaluate new means to reach them.
Twelve weeks ago I wrote my first blog and discussed 6+ Solutions first client meeting. I explained the importance of my social media temperature and briefly outlined my personal goals for the semester and 6+ Solutions’ goals for our campaign.
It would only be fitting to end my last blog by evaluating my own and 6+ Solutions’ successes and shortcomings.
First, I set the goal of improving my social media temperature. I have joined LinkedIn and have revamped my thought process on Twitter. I have tweeted more and I began following more news and information sources for the public relations field. Realistically, I need to continue improving my social media temperature, but I do feel that I have started making progress on my goal.
In my first blog I explained that 6+ Solutions would be helping GaitWay with three events. I am proud to say that we have completed work for five events for the non-profit. 6+ Solutions planned and executed four events- a ribbon cutting, and fundraising dinners at three restaurants- and assisted planning and produced promotional pieces for a fifth event. Personally, I believe that 6+ Solutions has met our goals set in January. Our set out to positively impact GaitWay as an organization and I think our hard work and perseverance enabled us to be successful. As I move forward into the last few weeks of my undergraduate career, I am proud of my work and I am proud of the campaign produced by 6+ Solutions.